Gillette: We don't want to sell razors to men with enough testosterone to actually grow beards

I'd seen some of the buzz about the infamous Gillette commercial and figured "How bad can it be?"

The answer:  Stupid bad.

I've been a steady customer pretty much since my fast-growing beard started coming in my senior year of high school.  I don't go in for anything fancy, just the no-frills disposable model.  Two blades seem to get the job done.

But I guess that's over now.  Gillette's commercial explained to me in clear, unambiguous terms that I'm not wanted as a customer.  The notion of letting children work out things on their own is apparently verboten.  Gillette only wants to sell razors to helicopter dads who want to stunt their sons' development.

Of course, "suicide by wokeness" is nothing new.  We've watched other businesses do it.  I'm just curious as to what kind of jacked-up market analysis persuaded Gillette's management that this was a good idea.

Politically correct men come in two categories:  those without enough T to grow beards, and neckbeard-wearing noodle-arms who obviously don't buy razors.

Not a lot of growth potential in this bunch.

You know who does buy razors?  Military guys.  It's in the regs.  They have to be clean-shaven.  Oddly, they aren't a bunch of limp-wristed eunuchs who buy into feminist-ally self-loathing.

Even if they're trying to win over the Sneaky Fucker abusive-guy-pretending-to-be-a-friend-of-women market segment, Joss Whedon actually sports a beard.  Think about it.

Since I tend to buy in bulk and my stockpile is adequate, the effect of my boycott won't be felt immediately.  But that's okay.  I got plenty of shaving yet to do - without Gillette.

Comments

[Alkiabades]

https://ca.dollarshaveclub.com/

These guys have been eating Gilette's lunch for years.